AI driven accounting marketing done right (with 5 AI campaigns to steal from us)

Everyone is talking about ChatGPT and how it’s going to end my profession and yours. It isn’t. But it can help you do more marketing, faster and for less cost IF you use it right. Wrong way: thinking AI can replace what humans are great at like comedy, creativity and empathy. Right way: using AI […]

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What accountants should post on social media

Social media is a way to stay connected with your current accounting clients while also engaging potential new ones. Ideally your page is a mix of informative, entertaining, and promotional content, with a slightly heavier emphasis on informative and entertaining, and less emphasis on promotional. There are three types of content that often get posted. […]

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5 assumptions that hurt your marketing

We all make assumptions in our business lives. Seldom do we have the full picture so educated guesswork helps us make decisions and act. No harm in this as long as we’re clear what’s an assumption and what’s not. This week, I saw a few instances where assumptions were problematic in sales and marketing. I […]

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Accounting Advent Calendar – free gifts every day in December

This year, we’re giving gifts away every day between December 1st and December 24th! Sign up to the Accounting Advent Calendar and get something awesome in your inbox every business day in December. Starting December 1st, we’ll send you an early Christmas present every day via email. There will be giveaways, free content, special discounts, […]

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Webinar – Discover the Marketing Habits of Successful Firms

What marketing do successful firms do? Many accountants shy away from marketing, thinking it requires a lot of time and creativity to create a successful marketing strategy. But that’s not the case! Successful firms use a suite of key marketing tactics regularly to achieve consistent marketing results. In this free webinar we’ll reveal the marketing […]

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Join us at the Trenches Summit next week!

Inside the mind of a small business owner. Join Matt Wilkinson of Bizink and guests Allan Dibb, Adam Holster and Glen Senior for a chat at the Trenches Summit on what makes small business owners tick. Through their organisations, the host and panelists reach millions of small business owners every year. In this session, they’ll […]

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Complete Guide to SEO for Accountants [free ebook]

Search engines like Google process billions of searches every day. As an accountant, how do you get some of this online traffic coming your way? The answer is search engine optimization or SEO for short. Unfortunately, SEO is complex with many myths surrounding it. We’ve written the Complete Guide to SEO for Accountants to explain […]

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Webinar Recording – The Automated Accounting Website

A guide to automation on your accounting firm website. In this free webinar, you’ll see that an accounting website does not have to be just an online brochure. It can be the hub of your digital marketing and use automation to drive traffic, convert leads and keep existing clients engaged. In this webinar, we’ll show […]

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