What accountants should post on social media

Social media is a way to stay connected with your current accounting clients while also engaging potential new ones. Ideally your page is a mix of informative, entertaining, and promotional content, with a slightly heavier emphasis on informative and entertaining, and less emphasis on promotional. There are three types of content that often get posted. […]

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5 assumptions that hurt your marketing

We all make assumptions in our business lives. Seldom do we have the full picture so educated guesswork helps us make decisions and act. No harm in this as long as we’re clear what’s an assumption and what’s not. This week, I saw a few instances where assumptions were problematic in sales and marketing. I […]

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Accounting Advent Calendar – free gifts every day in December

This year, we’re giving gifts away every day between December 1st and December 24th! Sign up to the Accounting Advent Calendar and get something awesome in your inbox every business day in December. Starting December 1st, we’ll send you an early Christmas present every day via email. There will be giveaways, free content, special discounts, […]

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Webinar – Discover the Marketing Habits of Successful Firms

What marketing do successful firms do? Many accountants shy away from marketing, thinking it requires a lot of time and creativity to create a successful marketing strategy. But that’s not the case! Successful firms use a suite of key marketing tactics regularly to achieve consistent marketing results. In this free webinar we’ll reveal the marketing […]

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