Start | Stop | Keep – Alistair Marshall, Professional Services BD

I asked Alistair Marshall from Professional Services BD, what would you like your accountant to start, stop and keep doing? Start: Alistair suggests that accountants should leverage their existing networks more effectively. They often have strong business networks in their local areas, but they don’t share them as much as they could. He believes accountants […]

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A better alternative to “Book a Free consultation”

A lot of accounting firms have “Book a free consultation” as their main call-to-action. This is weak because business owners (rightly) see it as a sales meeting is disguise. Plus, time is their most valuable commodity so giving up an hour seems like a cost. To get people to book a session like this, you […]

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Meryl Johnson from Bean Ninjas on why you should niche your marketing

Meryl Johnson from Bean Ninjas on why you should niche your marketing Meryl founded Bean Ninjas in 2017 from her kitchen table. It’s now a multi-national, award-winning business, serving 7 and 8-figure eCommerce businesses. I chatted to Meryl and her marketing tip matches what I tell any firm wanting to grow rapidly using marketing: pick […]

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Bizink buys into specialist branding agency

Bizink has bought a majority shareholding in Troika, a branding agency that specialises in accounting firms. The move adds custom design and marketing to Bizink’s core offering of websites and digital marketing. How does this help you? Accounting is an undifferentiated market. A distinctive brand helps you stand out from other firms. Troika will create […]

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It works!

You don’t have much time for marketing so I’ll make this quick! I send a weekly newsletter called the Bizink Bulletin. Every Friday, I round up the best of marketing for accountants in a short and actionable email. I’ve been a marketer for 20+ years, working exclusively with accountants for the last decade. You’ll get […]

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Why are websites important for accounting firms?

When Bizink launched in 2012, many “traditional” firms we spoke to were not convinced of the value of a website. Fast forward to now and it’s universally accepted that accounting firms must have a website. But why? Here are the three key benefits of accounting firm website in order or importance: 1. It “seals the […]

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Free website setup with our new marketing packages for accountants

Would you like your firm’s marketing done for you by accounting specialists? Last week Bizink launched eight new marketing packages to suit firms of different sizes and ambitions. They cover search engine marketing (SEO), social media and even blogging and email marketing. Free website setup with any marketing package Sign up to any package for […]

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Marketing Restart Kit – free marketing campaigns for all new clients

COVID-19 and “the new normal” are terms you’re probably sick of hearing. But the former has undoubtedly created the latter and totally changed how accountants and bookkeepers do marketing. In response, we’ve created the Marketing Restart Kit to help firms win new business and continue to delight their existing clients. The Marketing Restart Kit is […]

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