Everyone is talking about ChatGPT and how it’s going to end my profession and yours. It isn’t. But it can help you do more marketing, faster and for less cost IF you use it right. Wrong way: thinking AI can replace what humans are great at like comedy, creativity and empathy. Right way: using AI […]
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We all make assumptions in our business lives. Seldom do we have the full picture so educated guesswork helps us make decisions and act. No harm in this as long as we’re clear what’s an assumption and what’s not. This week, I saw a few instances where assumptions were problematic in sales and marketing. I […]
This year, we’re giving gifts away every day between December 1st and December 24th! Sign up to the Accounting Advent Calendar and get something awesome in your inbox every business day in December. Starting December 1st, we’ll send you an early Christmas present every day via email. There will be giveaways, free content, special discounts, […]
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Bizink has bought a majority shareholding in Troika, a branding agency that specialises in accounting firms. The move adds custom design and marketing to Bizink’s core offering of websites and digital marketing. How does this help you? Accounting is an undifferentiated market. A distinctive brand helps you stand out from other firms. Troika will create […]
What marketing do successful firms do? Many accountants shy away from marketing, thinking it requires a lot of time and creativity to create a successful marketing strategy. But that’s not the case! Successful firms use a suite of key marketing tactics regularly to achieve consistent marketing results. In this free webinar we’ll reveal the marketing […]
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Inside the mind of a small business owner. Join Matt Wilkinson of Bizink and guests Allan Dibb, Adam Holster and Glen Senior for a chat at the Trenches Summit on what makes small business owners tick. Through their organisations, the host and panelists reach millions of small business owners every year. In this session, they’ll […]
You don’t have much time for marketing so I’ll make this quick! I send a weekly newsletter called the Bizink Bulletin. Every Friday, I round up the best of marketing for accountants in a short and actionable email. I’ve been a marketer for 20+ years, working exclusively with accountants for the last decade. You’ll get […]
A guide to automation on your accounting firm website. In this free webinar, you’ll see that an accounting website does not have to be just an online brochure. It can be the hub of your digital marketing and use automation to drive traffic, convert leads and keep existing clients engaged. In this webinar, we’ll show […]
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Would you like your firm’s marketing done for you by accounting specialists? Last week Bizink launched eight new marketing packages to suit firms of different sizes and ambitions. They cover search engine marketing (SEO), social media and even blogging and email marketing. Free website setup with any marketing package Sign up to any package for […]
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