CONTENT PACK

Attract leads and engage clients with with website and online marketing content written for you by business experts.

Website content for accountants

Website content made easy

The key to successful online marketing is quality content. But most accounting firms don’t have the time or skills to create it.

The Bizink Content Pack gives you all the content you need to create a website that attracts and leads and brings clients back to your site time and again.

What's Included?

Enhance your reputation as a trusted advisor

Giving clients the information they want and help when they need it, strengthens your relationship with them.

With BizInk content on your website, you can give information to your clients 24/7 – without lifting a finger. Or you could be proactive and send them content that addresses an issue they are having.

Clients you only meet once a year can now start having meaningful interactions with your firm all the time. Whenever they have a business question, you website will be their first stop.

Attract new clients and stand out from your competitors

Business owners are hungry for information.  With a website packed with BizInk’s expert content, you’ll become a magnet for companies looking for help and advice. In fact, the BizInk Content Pack is far more that just content for your website. It can be the cornerstone of your practice’s marketing.

Referrals will always be the mainstay of new business. But increasingly prospects are ‘shopping’ for an accountant. Having a website packed with helpful content positions you as an expert before prospects even meet you. While rival’s websites will just be a boring list of services, you can offer prospects a wealth of engaging and interactive content.

You’ll immediately stand out from the crowd making a lasting relationship more likely.

Save time and maximise your return on investment

Are you a good writer? If so, you’ll know how long it takes to create good content. And if not – then you’ll know how hard it is. Either way, save yourself the time and effort by having BizInk write your content for you.

Our content is created by The Small Business Company, one of the World’s leading business content providers whose clients include banks (ANZ, BNZ, NAB and Bank of America), software companies (Microsoft, MYOB) and government agencies such as New Zealand Ministry of Business Innovation and Employment.

Their team of professional writers and business experts have crafted BizInk’s “white label” content.  This means in your clients’ eyes, you created it. You take the credit, not us! It’s also royalty free so you can use it however you want. On your website, for your marketing, social media – it’s up to you.

And with clients visiting your website regularly, you’ll soon be having more conversations with them about services or products you can offer them.

TAKE YOUR ONLINE MARKETING SKILLS TO THE NEXT LEVEL

Get samples from the content pack, learn how use it and take advantage of online marketing. Get our FREE online marketing course for accountants now.

A LIBRARY OF EXPERT CONTENT DESIGNED FOR ACCOUNTANTS AND THEIR CLIENTS

Business Guides

Content that addresses specific pain points that businesses face. Each guide is around 700-1,000 words, optimised for reading online, and contains tips, links and practical advice for users to take away and implement.

Actions Plans

Self-help information lets your client develop their own ideas to progress their business. Resources guide the user with key concepts and examples and further assistance are provided

Health Checks

Health checks are diagnostic tools that help users measure their businesses and make strategic decisions by posing 10 key questions on a topic. Each question comes with supporting information, links, templates, advice and recommendations to help small business owners learn and engage with key business concepts. You’ll get the Business Plan Diagnostic – our most popular piece of content with business users.

Newsletter

A monthly newsletter containing topical business stories and help and advice for your clients. Supplied as a Word document, it can be sent by email or in the post.

Website Pages

A growing library of template pages for accountants’ websites, such as services, website terms and conditions and privacy policy.

Blog Posts

A library of blog posts on a range of topics. New posts are added regularly.

Excel Templates

Excel templates allow users to open (and download and save) practical calculations on often tricky business concepts, allowing them to test various scenarios that apply to their business.

Videos

Videos. Short and punchy video animations on key business topics.

WHAT OUR CUSTOMERS SAY

Matt-Wilkinson

“Amazing content I could never write myself”

Cras sit amet leo lacus. Suspendisse vel libero ac nunc finibus euismod ut ac justo. Morbi vel congue arcu. Nulla in purus a mauris maximus tincidunt non at nibh.

– Bernice Mene, Zebra Accounting

Matt-Wilkinson

“Amazing content I could never write myself”

Cras sit amet leo lacus. Suspendisse vel libero ac nunc finibus euismod ut ac justo. Morbi vel congue arcu. Nulla in purus a mauris maximus tincidunt non at nibh.

– Bernice Mene, Zebra Accounting

Matt-Wilkinson

“Amazing content I could never write myself”

Cras sit amet leo lacus. Suspendisse vel libero ac nunc finibus euismod ut ac justo. Morbi vel congue arcu. Nulla in purus a mauris maximus tincidunt non at nibh.

– Bernice Mene, Zebra Accounting

PRICING

Subscribe to the BizInk Content Pack for a low monthly fee of $120 NZD +GST.

There are no contracts so you cancel whenever you want. Access to the Content Pack starts on the day of your first payment.

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