business Archives

Why Starting With Why isn’t Enough

Posted on March 6, 2019 (March 7, 2019) by Anthea Major

by Liz Farr, CPA. Simon Sinek’s TED talk, Start with Why, and his book of the same name have become a staple of leadership training. It seems almost mandatory to show the video or talk about the book at management and leadership retreats. And while I agree that finding a meaningful reason to do your […]

Facebook is just for kids right?

Posted on July 2, 2017 (July 3, 2017) by Matt Wilkinson

Last week, an accountant I was talking to said he didn’t want to have a presence because it was “just for kids”. This might have been true in 2007 but in 2017, Facebook should be an essential part of the marketing mix for most accounting and bookkeeping firms. Here’s are a few reasons why: […]