by Liz Farr, CPA. Simon Sinek’s TED talk, Start with Why, and his book of the same name have become a staple of leadership training. It seems almost mandatory to show the video or talk about the book at management and leadership retreats. And while I agree that finding a meaningful reason to do your […]
by Liz Farr, CPA Question: What can help your website with SEO, enhance your firm’s profile as a trusted advisor, connect with prospects and clients, save you time, help you really understand a topic, get you new work from existing clients, and get a newsletter written automatically? Answer: Adding a blog to your website can […]
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by Liz Farr, CPA Selling accounting services isn’t an impulse purchase, and your prospect may not be ready to say yes to your offer the first time you meet. It may take several touches from you before they’re ready. The key is to stay top of mind with that person so that when they’re ready, […]
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Join me next week for a Q&A session with the talented Liz Farr who will be answering your questions about writing compelling content. Liz is a US CPA and also an accomplished copywriter. As well as creating compelling copy for many of Bizink’s clients, she has also written for Intuit, AICPA and AccountingWEB. Find out […]
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