Webinar: How to promote your Xero practice online

Lessons from the USA, UK, Australia & New Zealand

If you’re a Xero Partner, find out how the leading Xero accounting practices promote themselves online.

Hear from Blake Oliver of HPC and Matt Wilkinson of Bizink the exact methods that top firms use to get a constant stream of new clients through their websites.

Webinar Recording

This webinar has finished but you can watch a recording here.

What you’ll Learn

  • The importance of landing pages
  • How to maximize the traffic sent to you by the Xero Directory
  • How to leverage the partner eco-system
  • How to build a presence on social media
  • How to design a website that attracts the right sort of client
  • The importance of email marketing
  • Which are the best online marketing tools

Webinar Details

Date & Time – [localize_time tz=”PDT”]11am Oct. 21, 2015[/localize_time]

Duration – 1 hour

About your Hosts

Blake Oliver

Blake Oliver

Blake is the head of technology and marketing for HPC, a Xero Platinum Partner. HPC is an online accounting firm specializing in implementing and managing cloud accounting solutions for small businesses.

Prior to joining HPC, Blake founded Cloudsourced Accounting, an online bookkeeping and cloud integration firm that grew to serve hundreds of clients. Cloudsourced Accounting was acquired by HPC in July of 2015.

Matt Wilkinson

Matt Wilkinson

Matt Wilkinson is a founder and CEO of BizInk. BizInk is a Xero Modern Practice Partner that helps accountants grow their practices through their websites and online marketing.

Matt has worked with accountants since 2010. He has over 15 years experience of digital marketing for his own businesses and other companies as a consultant.

Free Infographics for every Registrant


Free infographic showing how accountants can make the most of social media sites like LinkedIn, Twitter and Facebook to position themselves as experts, engage their clients and attract new ones.


Free infographic on how accountants can get leads from their websites. Based on a firm who get 16 leads from their website every month with a conversion rate of 60%. Each client has an annual worth of $4000.