Accounting services are challenging to differentiate in marketing, It’s tough for accounting firms to create a unique online presence unless they have a very distinct niche.

A quick way to stand out is social proof like testimonials: no marketing copy can match the authenticity and impact of what a satisfied client has to say about your services.

It’s a simple yet often overlooked strategy that can yield significant results for your online presence.

Check out the video to see how Google reviews embedded into a website give it as a massive lift.