Your Name, Address, and Phone Number (NAP) should be written exactly the same on your website, Google My Business listing other online channels.

It’s crucial if you’re looking to improve your local search performance.

In this week’s Before and After, I did a local search for accountants in my town. Only one listing had consistent NAP. Some were woefully wrong.

Check out the video. It’s easy to fix this but important you get it right.