I chatted with Izzi Rosenberg, a chartered accountant from Harris Rosenberg, about his top marketing tip.
Izzi highlighted the importance of building personal connections online. He mentioned that people often seek recommendations for accountants online, but they tend to trust those recommended by close friends.
To overcome this, Izzi suggests using video content as a way to connect with potential clients. By creating videos, people can see and hear him, gaining a sense of his services and how he works. These videos don’t need to cover complex topics; even simple, well-explained concepts can help build trust.
He also noted that personal connections matter more than just what you know, particularly in relationship-based fields like accounting. Izzi’s tip aligns well with the increasing importance of forming meaningful connections in the modern marketing landscape.