Lisa Sweeting from OBBC on the importance of taking the time to write a marketing strategy
Lisa has been running the marketing for O’Brien Accountants & Advisors in Melbourne for almost a decade.
Her number one tip for other firms is to take the time to write a marketing strategy, not just talk about it. Without a written plan, time passes and nothing happens
Lisa suggests sitting down with the team to consider the target audience, messaging, and objectives. Then develop specific marketing strategies and initiatives. These could range from simple monthly blogs or emails to more elaborate campaigns based on available time and resources.