Luke Kemeys from Next Advisory on why marketing involves consistency
I spoke with Luke Kemeys from Next Advisory and he emphasises the power of consistency in marketing efforts and highlights the long-term investment mindset required for successful marketing.
He shares a personal success story of winning a client’s business after staying in touch for two years through consistent marketing. Luke advises accountants to consider marketing to their existing clients and showcasing additional services or opportunities to create value.
He believes that accountants need to take responsibility for promoting their industry and demonstrating the value they provide to the economy and various industries.
Luke also discusses the importance of a positive online presence and how it can impact the perception of potential clients and job seekers, especially in today’s competitive landscape.