Webinar - Marketing to niches if you're a Xero Partner

A practical guide to targeting industry niches with real examples from leading Xero Partners.

“Marketing to everybody is marketing to nobody”. Choosing a niche focuses your marketing and is the secret to building a firm that serves the clients you’d most like to work with.

In this session, you’ll learn how leading Xero Partners do niche marketing.

What we’ll cover:

  • How to pick a marketing niche
  • Leveraging Xero and it’s add-on ecosystem in your marketing
  • Examples from leading Xero Partners

Webinar Recording

Download the slides

About your Hosts

Gayatri Wood

Gayatri Wood

Gayatri is an expert in marketing for accounting firms with a special focus on social media.

As well as her role for Bizink, she’s also the marketing manager for The Wow Company, a leading Xero based firm in the UK.

Matt Wilkinson

Matt Wilkinson

Matt is the founder and CEO of Bizink and has helped hundreds of accounting and bookkeeping firms worldwide with their marketing.

Known for his practical advice on marketing, he’s spoken at Xerocon and several other accounting conferences worldwide.