Meryl Johnson from Bean Ninjas on why you should niche your marketing

Meryl founded Bean Ninjas in 2017 from her kitchen table. It’s now a multi-national, award-winning business, serving 7 and 8-figure eCommerce businesses.

I chatted to Meryl and her marketing tip matches what I tell any firm wanting to grow rapidly using marketing: pick a niche.

Here are Meryl’s tips on niching and you can watch the recording of our conversation below.

  1. Pick a niche: Choose a specific industry or focus area that you want to be known for. This helps in establishing expertise and attracting customers who are specifically interested in your niche.

  2. Say no to other opportunities: Once you have chosen your niche, be prepared to turn down projects or clients outside of that niche. Focusing on your chosen area allows you to build a reputation and attract the right customers.

  3. Understand your target audience: Invest time and effort in understanding the needs, challenges, and preferences of your target audience within your niche. This understanding will guide your marketing strategies and help you create relevant content.

  4. Tailor your marketing efforts: Align your marketing activities with your niche and target audience. Choose the marketing channels, events, sponsorships, podcasts, and content creation opportunities that the target audience uses.

  5. Optimize SEO for your niche: Identify the keywords and search terms that your target audience within the niche is likely to use. Incorporate these into your website, blog posts, and other online content to improve your visibility and attract relevant traffic.

  6. Streamline operations: Narrowing your focus to a specific niche will benefit your operational efficiency. Instead of spreading resources and efforts across multiple areas, concentrate on mastering the tools, apps, and processes relevant to your niche.

  7. Leverage technology: Invest in learning and using technologies or software that align with your niche. Becoming proficient in a specific tech stack can streamline your operations, improve productivity, and enhance profitability.

  8. Focus on profitability: By specialising in a niche, you can target customers who value your expertise and are willing to pay a premium for your services. This can contribute to increased profitability for your business.

Connect with Meryl