I spoke with Miriam Hewson from Future Proof Concepts, an accounting firm from Rotorua in the North Island of New Zealand. Miriam emphasised the importance of authenticity as her number one marketing tip for fellow firm owners.
Being true to oneself and delivering genuine value in content creation is paramount. Her approach often draws inspiration from real client interactions, as she believes that if one client has a question, there are likely others with the same enquiries.
In a nutshell, her advice to fellow professionals is simple: be true to yourself, engage authentically with your audience, and focus on providing value in your marketing efforts.