I asked Justine Wallendorf from PAC, what would you like your accountant to start, stop and keep doing?
Start: Justine appreciates personal connections and networking opportunities with other business owners in the e-commerce space to exchange ideas and collaborate effectively. She’s keen on learning more about e-commerce intricacies and efficient practices to manage her business more effectively, especially given her marketing background.s.
Stop: As a new business owner, Justine isn’t entirely sure what her accountant should stop doing. She’s open to seeing how things progress and doesn’t have specific changes in mind at the moment.
Keep: Justine values the personal and available approach of her accountant. She appreciates being able to easily contact her accountant, ask questions, and receive prompt responses. The personal relationship and reliability in communication are aspects she hopes her accountant will continue to maintain.