A very visual before and after this week: ever done a Zoom meeting where the other person looks like a corpse because of the poor lighting in their room? Perhaps you look deathly on calls?

The fix is investing in a decent lighting setup. In the video this week, I start with my lights off (2 x Elgato Key lights) and then turn them on.

Good lights will transform your appearance on Zoom calls or videos. It’s not about vanity: it makes you look more professional and a more impactful communicator.