Can you guess what it is? It’s not Twitter, Facebook or even LinkedIn. Nor is it SEO, PPC or any other acronym for that matter. It’s not about going viral or getting more shares, likes or plus 1s.

In fact, it’s something you use every day – email. Boring old email has been with us since the internet became mainstream way back in 1990s. Surely it can’t be a hot marketing tool?

Well, unlike online marketing techniques that have come and gone, email has consistently delivered a superb return on investment (ROI). It easily outperforms other methods which get more attention. Consider these numbers:

Commercial email returned a massive $40.56 for every dollar spent on it in 2011, according to the Direct Marketing Association’s Power of Direct economic-impact study. In comparison, search engine advertising has a ROI of $22.24 and offline catalogues, a ROI of just $7.30.And mobile advertising had a ROI of just $10.51 with social media just ahead at $12.71.

Most firms have limited time and budget to commit to marketing so choosing the method with the highest ROI is crucial.

I’ve put together a guide to Email Marketing for Accountants which you are welcome to download for free. It looks into why email is so successful and then shows how you can create effective email marketing for your firm.

You might also want to try BizInk Emarketing for free. It’s cloud based software and allows you to send attractive branded email to your clients. We will even throw in 1000 free email credits to get you started.


Signup and you could be sending out emails the same day.