Many firms who want more business from their website try and increase visitors. More visitors is usually a good thing but conversion rate is the key to getting more leads from your site. To illustrate it, I’ll tell you a story about my first business in the UK where an increase in conversion rate resulted […]
I look at a LOT of accountants’ websites. And I see some design elements again and again. Nothing wrong in that. But there is one trend which needs to stop. Gratuitous use of stock photographs of people in offices doing “business stuff”. […]
In this post I am going to show you how to use website content to drive a great deal of marketing for very little effort. […]
Coming up with ideas for website and marketing content can be tricky, especially with a deadline looming. So if you find inspiration hard to come by – pinch it! […]
BizInk exists to help accountants with their websites and online marketing. As well as the website and email products that we offer, we are also committed to providing free resources to show you how to use web technology effectively. In the free resources section, you’ll find a guide to getting more from your firm’s website […]
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Google AdWords is an effective, low-cost and simple way to get new business for your firm. It’s like classified advertising – but with a reach of millions. Unless you’re not after new business, I’d recommend you run AdWords campaigns for your firm. […]
Can you guess what it is? It’s not Twitter, Facebook or even LinkedIn. Nor is it SEO, PPC or any other acronym for that matter. It’s not about going viral or getting more shares, likes or plus 1s. […]
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