“Bizink’s content is gold”

As a full-service business advisory, accounting, tax, and financial firm, O’Brien Accountants & Advisors has grown significantly since it was first established in 1976. They bring their values of fun, innovation, collaboration, accountability and respect to every client interaction, and their clients have come to rely on them for their hard work and expertise.

Although they had a website, Lisa Sweeting, Marketing and Communications Manager, and the team at O’Brien Accountants & Advisors realised they needed a new website and website provider. The company they used previously cost a lot of money for service that Lisa says wasn’t satisfactory. O’Brien Accountants & Advisors was growing and felt the time was right to develop a new website.

“We were at a point where we found the old website wasn’t working for us,” Lisa says. “As you’ve taught me since, it was just a brochure. It wasn’t interactive.”

Although O’Brien Accountants & Advisors has an awesome in-house marketing resource in Lisa, she says her main challenges lie in that it’s difficult for her to develop the quantity of content they need quickly and accurately. O’Brien Accountants & Advisors liked that Bizink focused on accountants and had the technical knowledge and content resources they needed.

After meeting with Bizink’s founder Matt Wilkinson, Lisa knew Bizink was the right company for them.

“In that initial introductory call with Matt, it just felt right. Matt won me over in the first call. It was professional, but also it felt easy. It felt like we could have open communication. So there was that good feeling, but there was also your offering, of course. It wasn’t just web design, it was content. The content is gold. And the email marketing. I could see how easy it was with that system to drag and drop blogs into emails. Bringing it all together under the one roof has been great.”

O’Brien Accountants & Advisors chose a website package with a custom design. Although they didn’t have any specific goals for the website, Lisa says once they started using it they realised its potential. Additionally, she attended Bizink webinars, which helped her develop her role with O’Brien Accountants & Advisors and learn how she can contribute to the firm’s success.

Among the benefits O’Brien Accountants & Advisors found with Bizink:

• Improved email open rate
• Better quality and frequency of their client communications
• Easier and more efficient client communications
• Increased the number of enquiries coming in through their website
• Improved results from SEO marketing

Lisa notes the ability to segment their database into lists and the ease of using templates and drag-and-drop content have been massive benefits to working with Bizink. Although they still get many leads through referrals, a solid proportion of leads comes from their marketing efforts.

“We really just thought we were getting the website and the hosting, but since then, our relationship with Bizink has grown. There were other bits and pieces you’ve brought out along the way. You’ve brought out more service offerings and products as well.” The education you’ve provided, we didn’t expect that initially. The brochure looks awesome and would appeal to us.”

Ultimately, Lisa says she would–and has–recommend Bizink to peers.

“It’s really easy, open communication. I feel like I can give you feedback and you’re always open to meetings if we need to problem solve. You’ve been informative and supportive, and I’ve been grateful for the tools and resources that Bizink has provided with such ease. It’s an excellent open working relationship. I was speaking with a local firm and I recommended Bizink. I said ‘Bizink will be able to support you with content, give you an email marketing platform and you can even go down the SEO road if you want’.”