How often do you hear you must ‘add value’ to clients to survive these days? But what exactly is value? How can it be added? And what benefits does it bring you? […]
Category: Websites
Focus on conversion – not more visitors
Many firms who want more business from their website try and increase visitors. More visitors is usually a good thing but conversion rate is the key to getting more leads from your site. To illustrate it, I’ll tell you a story about my first business in the UK where an increase in conversion rate resulted […]
How to use content for marketing your firm
In this post I am going to show you how to use website content to drive a great deal of marketing for very little effort. […]
Free guides from BizInk on websites, email marketing
BizInk exists to help accountants with their websites and online marketing. As well as the website and email products that we offer, we are also committed to providing free resources to show you how to use web technology effectively. In the free resources section, you’ll find a guide to getting more from your firm’s website […]
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