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Complete Guide to SEO for Accountants [free ebook]

Search engines like Google process billions of searches every day. As an accountant, how do you get some of this online traffic coming your way? The answer is search engine optimization or SEO for short. Unfortunately, SEO is complex with many myths surrounding it. We’ve written the Complete Guide to SEO for Accountants to explain […]

Where to steal marketing ideas from

My regular readers will know I’m with David Ogilvy when it comes to where to get your marketing ideas: “Originality. The most dangerous word in the lexicon of advertising.” Do what has proven to work for others. But exactly who should you be stealing marketing ideas from? A trap I see a lot of firms […]

It works!

You don’t have much time for marketing so I’ll make this quick! I send a weekly newsletter called the Bizink Bulletin. Every Friday, I round up the best of marketing for accountants in a short and actionable email. I’ve been a marketer for 20+ years, working exclusively with accountants for the last decade. You’ll get […]

Why are websites important for accounting firms?

When Bizink launched in 2012, many “traditional” firms we spoke to were not convinced of the value of a website. Fast forward to now and it’s universally accepted that accounting firms must have a website. But why? Here are the three key benefits of accounting firm website in order or importance: 1. It “seals the […]

Webinar Recording – The Automated Accounting Website

A guide to automation on your accounting firm website. In this free webinar, you’ll see that an accounting website does not have to be just an online brochure. It can be the hub of your digital marketing and use automation to drive traffic, convert leads and keep existing clients engaged. In this webinar, we’ll show […]

Free website setup with our new marketing packages for accountants

Would you like your firm’s marketing done for you by accounting specialists? Last week Bizink launched eight new marketing packages to suit firms of different sizes and ambitions. They cover search engine marketing (SEO), social media and even blogging and email marketing. Free website setup with any marketing package Sign up to any package for […]

Can you automate your accounting firm’s marketing?

Can you put your firm’s marketing on auto-pilot? The answer is somewhat. The idea of putting setting up an automated marketing system is appealing of course. But your marketing content still has to be created before it can be automated. So until AI advances, that means human input. Your marketing content also has to be […]

Webinar – 5 marketing automations every Xero Partner should use

Discover how to put your marketing on auto-pilot. In this free webinar, you’ll see how to create 5 marketing automations to help you: Onboard new clients Sell more to existing clients Get more sales meetings (while saving admin time) Support clients without lifting a finger Turn website visitors into clients REGISTER NOW The webinar is […]

Bizink Bulletin – Weekly marketing tips for accountants

You don’t have much time for marketing so let’s make this quick! We’ve launched a weekly newsletter called the Bizink Bulletin. Every Friday, we’ll round up the best of marketing for accountants in a short and actionable email. Our CEO and Founder, Matt Wilkinson, has been a marketer for 20+ years, working exclusively with accountants […]