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Izzi Rosenberg from Harris Rosenberg on why you should get to know people online

Izzi Rosenberg from Harris Rosenberg on why you should get to know people online I chatted with Izzi Rosenberg, a chartered accountant from Harris Rosenberg, about his top marketing tip. Izzi highlighted the importance of building personal connections online. He mentioned that people often seek recommendations for accountants online, but they tend to trust those […]

De-brand your email marketing

I’ve seen a lot of over-complicated email templates in the last week. There is a place for branding and images – newsletters like this one. But for promotional emails, you’ll get better conversions using simple templates that look like regular emails. See what I mean in this week’s video below. […]

Leanne Berry from Love Your Numbers on the power of word of mouth referrals

Leanne Berry from Love Your Numbers on the power of word of mouth referrals I spoke with Leanne Berry from Love Your Numbers and she emphasised that the most effective way to acquire clients is through word of mouth referrals. She believes that when satisfied clients refer others, it serves as a trustworthy endorsement of […]

Start | Stop | Keep – Alan FitzGerald, Practice Connections

I asked Alan FitzGerald of Practice Connections, what would you like your accountant to start, stop and keep doing? Start: Alan wants his accountant to start effectively marketing and communicating the full range of services they can offer. Alan suggests that accountants should emphasise their ability to help clients save money and generate more revenue […]

Simplify your prose

So much of modern business communication is written. Simplify your prose and it will become more effective. I did a before and after on a ChatGPT email, reducing it from 349 words to 64! […]

Luke Kemeys from Next Advisory on why marketing involves consistency

Luke Kemeys from Next Advisory on why marketing involves consistency I spoke with Luke Kemeys from Next Advisory and he emphasises the power of consistency in marketing efforts and highlights the long-term investment mindset required for successful marketing. He shares a personal success story of winning a client’s business after staying in touch for two […]

Start | Stop | Keep – Allan Dib, Successwise/The 1-Page Marketing Plan

I asked Allan Dib of Successwise/The 1-Page Marketing Plan, what would you like your accountant to start, stop and keep doing? Start: Allan expresses his desire for accountants to be more proactive and initiate quarterly planning discussions with their clients. He emphasizes the importance of accountants taking the initiative to plan for the next quarter […]

Turn on the lights for better videos and meetings

A very visual before and after this week: ever done a Zoom meeting where the other person looks like a corpse because of the poor lighting in their room? Perhaps you look deathly on calls? The fix is investing in a decent lighting setup. In the video this week, I start with my lights off […]

Start | Stop | Keep – Glen Senior, The Small Business Company

I asked Glen Senior of The Small Business Company, what would you like your accountant to start, stop and keep doing? Start: Glen wants his accountant to start notifying him of looming tax bills and providing information on dividends and minimizing tax payments. He suggests that his accountant should send him relevant updates on legislation […]