BizInk websites are now integrated with Xero Practice Manager (WorkFlowMax). Now, when website visitors submit a form on a BizInk clients’ site, it automatically creates a lead in Practice Manager. […]
Category: Bizink News
Avoid buyer resistance with exact pricing
If you’ve bought into fixed pricing for your practice then you should be advertising it on your website. It’s a great hook for new clients and starts far more sales conversations than ‘call us for a free consultation’. But many firms wipe out the power of fixed price packages with a simple four letter word. […]
How should a modern practice generate and convert leads?
Referrals aren’t the only way that accountants can get new clients. With modern marketing techniques it’s possible to find leads online and convert them into long-term clients. […]
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New website for NZ’s Best Bookkeeper
Last week we launched a new website for Derrick P Storey & Associates. […]
Website photos – get real!
I look at a LOT of accountants’ websites. And I see some design elements again and again. Nothing wrong in that. But there is one trend which needs to stop. Gratuitous use of stock photographs of people in offices doing “business stuff”. […]