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How often do you hear you must ‘add value’ to clients to survive these days? But what exactly is value? How can it be added? And what benefits does it bring you? […]
How often do you hear you must ‘add value’ to clients to survive these days? But what exactly is value? How can it be added? And what benefits does it bring you? […]
The secret of effective marketing is planning. So we’ve created a free tool to help you plan your marketing for 2014. […]
If you’ve bought into fixed pricing for your practice then you should be advertising it on your website. It’s a great hook for new clients and starts far more sales conversations than ‘call us for a free consultation’. But many firms wipe out the power of fixed price packages with a simple four letter word. […]
Referrals aren’t the only way that accountants can get new clients. With modern marketing techniques it’s possible to find leads online and convert them into long-term clients. […]
Read More… from How should a modern practice generate and convert leads?
I recently gave a webinar on content marketing for accountants and bookkeepers. It explains why you should be using content to market your firm – and how to do it. I recorded the webinar which you can watch here: […]
Read More… from Webinar video on content marketing for accountants
Last week we launched a new website for Derrick P Storey & Associates. […]
I’d like to invite you to our Linked Group, Content marketing for accountants. In the accountancy profession, expert knowledge is what clients are looking for. The best way to demonstrate your knowledge is through content like whitepapers, videos and blogs. But creating content is hard and using it effectively also presents challenges. We set up […]
Read More… from LinkedIn Group: Content marketing for accountants
Great websites have great content. But great content is tough to create. And it takes time which, like most accountants, I’ll bet you don’t have much of. So we’ve decided to give away some BizInk content. It’s free to use on your website and can be branded with your firm’s logo. […]
Many firms who want more business from their website try and increase visitors. More visitors is usually a good thing but conversion rate is the key to getting more leads from your site. To illustrate it, I’ll tell you a story about my first business in the UK where an increase in conversion rate resulted […]