The secret of effective marketing is planning. So we’ve created a free tool to help you plan your marketing for 2014. […]
Category: Content
How should a modern practice generate and convert leads?
Referrals aren’t the only way that accountants can get new clients. With modern marketing techniques it’s possible to find leads online and convert them into long-term clients. […]
Read More… from How should a modern practice generate and convert leads?
Webinar video on content marketing for accountants
I recently gave a webinar on content marketing for accountants and bookkeepers. It explains why you should be using content to market your firm – and how to do it. I recorded the webinar which you can watch here: […]
Read More… from Webinar video on content marketing for accountants
LinkedIn Group: Content marketing for accountants
I’d like to invite you to our Linked Group, Content marketing for accountants. In the accountancy profession, expert knowledge is what clients are looking for. The best way to demonstrate your knowledge is through content like whitepapers, videos and blogs. But creating content is hard and using it effectively also presents challenges. We set up […]
Read More… from LinkedIn Group: Content marketing for accountants
Free content for your website
Great websites have great content. But great content is tough to create. And it takes time which, like most accountants, I’ll bet you don’t have much of. So we’ve decided to give away some BizInk content. It’s free to use on your website and can be branded with your firm’s logo. […]
Focus on conversion – not more visitors
Many firms who want more business from their website try and increase visitors. More visitors is usually a good thing but conversion rate is the key to getting more leads from your site. To illustrate it, I’ll tell you a story about my first business in the UK where an increase in conversion rate resulted […]
How to use content for marketing your firm
In this post I am going to show you how to use website content to drive a great deal of marketing for very little effort. […]
How stealing is the key to success
Coming up with ideas for website and marketing content can be tricky, especially with a deadline looming. So if you find inspiration hard to come by – pinch it! […]