We’ve gone from an era where accounting firms never said anything on their websites about the prices of their services or packages to one where it seems every second firm’s website talks about their packages and prices. There are right and wrong reasons to display packages and pricing on your website. However I fear too […]
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You can find out in our free webinar on Wednesday 19th August. Findlay & Co Chartered Accountants were winners of the Xero Marketing Innovation Award 2014 in New Zealand. In this webinar, one of their directors, Wayne Findlay will reveal their marketing strategy and tactics. Register now to secure your place! […]
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We’ve found that the start of the financial year is when many firms think about their website and online marketing. Bizink works with accounting firms across Australia, helping them improve their online presence. If you’re looking to up your online game, here are some ways we can help: […]
Read More… from Australian Accountants – Get more from your website this financial year!
Want to know how other accountants are using websites and online marketing? So do we! One year ago, we ran a survey to find out, resulting in the Accountants Online Marketing Report 2014. We are running the survey again this year and would love your feedback. Can you spare two minutes from your day? You’ll […]
Read More… from How well are accountants doing online in 2015?
In our recent webinar we ran a survey asking the accountants and bookkeepers in attendance how many leads they get from their websites. 57% told us they get no leads from their website! On the other hand, we work with many firms who get several leads from their website every week. Many of these leads become longstanding […]
The only way accountants get new clients is through referrals right? Wrong! Some accounting firms get leads from their website practically every day. And we’re going to show you how. In this free webinar, you’ll hear the exact methods that one Australian firm uses uses to get 16 leads from their website every month. […]
Read More… from How to get 16 leads from your website every month
What is your most precious resource? For most accountants, it’s time. With a full schedule, something has to give and marketing often gets dropped. Sound familiar? Then come along to our webinar where Matt Wilkinson, CEO of BizInk, will show you how to market your firm online in as little as one minute per week. […]
Read More… from How to market your accounting firm in one minute a week
You probably keep track of client data with practice management software. But what about prospects and deals? When it comes to sales and marketing, practice management software often comes up short. Lots of the firms we speak to also use Customer Relationship Management (CRM) software to manage their sales pipeline. […]
When you send marketing emails, it’s usual that most people won’t open them. For business-to-business marketing emails, open rates are typically between 10% and 30%. Open rates depend heavily on the quality of your list and the subject line but are unlikely to ever be more than 50%. So any way of getting more people […]