I’m often asked by accounting firms, “what’s the best way to market my firm online”. My stock answer is, “It depends”. Each firm is different and has a different target market. So the marketing approach should be tailored accordingly. But if I had to name one thing every firm should be doing, it’s email marketing. Why? […]
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We were delighted when Blake Oliver chose Bizink as one of his recommended apps. You can hear Blake discuss Bizink and several of the other apps on his list in Episode 35 of Heather Smith’s excellent podcast, Cloud Stories. “…so what they’ll do is automatically post draft blog posts into your site every week and […]
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There are many reasons why accounting firms should blog. Some of the most important would be: It helps your ranking in search engines like Google An active blog keeps your site fresh – good for when referrals are evaluating you Helpful content positions you as an expert, building trust and credibility with clients and prospects […]
In February, we launched a new site for Oklahoma firm Myrddin Atlas. Interesting name huh? I asked Mark Shawnee, one of the firm owners, what the name means. He explained is that Myrddin is the Welsh language name for Merlin the wizard of Arthurian legend. And Atlas of course is the Greek god who carried the […]
In January, we launched a new site for Connolly & Associates who are based in Perth, Western Australia. A key goal was to drive more leads so the site features strong calls to action throughout. […]
Our guest in Episode Three is Scott Charlton of Slipstream Coaching. Scott is a chartered accountants, financial planner, coach and author of several books. In the podcast, Scott talks about how accountants can have “a great day in the office” by focusing on what they do best and delegating other tasks. The end result is […]
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In December, we launched a site for Keogh McCormack, an accounting firm based in Dunedin on the South Island of New Zealand. They take the title of our most southerly client at a latitude of -45.88 degrees. We love their site design which features an albatross, one of Dunedin’s many famous wildlife treasures, on the homepage. […]
Our guest is Brannon Poe of Poe Group Advisors. Their mission is help sellers successfully navigate the sale and maximize the value of their firm while minimizing risks and challenges. Having helped hundreds of accountants sell their firm or execute a succession plan, he has many insights on how you should exit your firm when the […]
Read More… from Podcast Episode Two – Exiting your accounting firm the right way
I guested on a webinar for Practice Ignition about getting leads from your accounting website. The webinar was recorded and is now on Vimeo if you’d like to check it out: You can see the slides here. About Practice Ignition Practice Ignition is software to manage your accounting practice that’s made by accountants. It allows […]