69% of people watch online videos with the sound muted. If you don’t add captions to your video, you’ll see much lower engagement. Take a look at the YouTube video below where I added captions and compare it to the original Loom video. We use Descript to quickly add captions to videos. […]
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Your Name, Address, and Phone Number (NAP) should be written exactly the same on your website, Google My Business listing other online channels. It’s crucial if you’re looking to improve your local search performance. In this week’s Before and After, I did a local search for accountants in my town. Only one listing had consistent NAP. Some […]
Improving the “sender” field in your email marketing can greatly increase your open rates. Here are three simple tips you would take seconds the next time you send an email: Be Personal: Use a personal name instead of your firm company name. People open emails from people, not firms (the exception is transactional emails like […]
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A lot of accounting firms have “Book a free consultation” as their main call-to-action. This is weak because business owners (rightly) see it as a sales meeting is disguise. Plus, time is their most valuable commodity so giving up an hour seems like a cost. To get people to book a session like this, you […]
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