I took at look at the deeply boring careers pages from KPMG and BDO and compared them with some awesome examples from Written your marketing plan for 2024 yet? Thought not! Full confession: Bizink’s is only half-done but the key parts are all there. A good job to finish in January. In this before and […]
Read More… from Before & After – Are you in the 66% of firms with no marketing plan?
I took at look at the deeply boring careers pages from KPMG and BDO and compared them with some awesome examples from around the world. See what you think! Remember: it’s not just potential clients looking. Prospects do too to see what your firm culture is like. Here are the good examples: Bean Ninjas Live […]
Read More… from Why an optimised career page is crucial for your firm
Accounting services are challenging to differentiate in marketing, It’s tough for accounting firms to create a unique online presence unless they have a very distinct niche. A quick way to stand out is social proof like testimonials: no marketing copy can match the authenticity and impact of what a satisfied client has to say about […]
Read More… from Add social proof to elevate your website and marketing
I wanted to share a recent experience I had while looking for a lawyer, which I think is relevant to how potential clients might approach finding services like yours. One issue that I often encounter is overly complex website designs with unnecessary animations and elements. I firmly believe that while a website should look appealing, […]
It’s almost a marketing cliche to write about benefits, not features. I’d challenge this for some industries, for example apps where you definitely make buying decisions based on features. But for accounting, most prospects have no interest in the nuts and bolts of what you do. Yet the services pages of many accounting websites are […]
Read More… from Turning features into benefits (cheat mode with ChatGPT)
Want more referrals? Of course you do! 90% of firms’ leads come from word-of-mouth. But only 20% of firms ask for referrals. Below is a 59-word email you should send to your clients each quarter. It politely asks them if they would refer someone to you. In the video, I show how to use it or […]
Read More… from Copy my 59-word email template for more referrals
I’ve seen a lot of over-complicated email templates in the last week. There is a place for branding and images – newsletters like this one. But for promotional emails, you’ll get better conversions using simple templates that look like regular emails. See what I mean in this week’s video below. […]
So much of modern business communication is written. Simplify your prose and it will become more effective. I did a before and after on a ChatGPT email, reducing it from 349 words to 64! […]
A very visual before and after this week: ever done a Zoom meeting where the other person looks like a corpse because of the poor lighting in their room? Perhaps you look deathly on calls? The fix is investing in a decent lighting setup. In the video this week, I start with my lights off […]
Read More… from Turn on the lights for better videos and meetings