Are you sick of the BS about marketing from so-called “experts” and industry insiders? Do you want to discover how really successful accounting firms (not just those making noise on social media) have new clients lining up to work with them? Then join us in March for a Marketing Masterclass where you’ll learn how to […]
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It’s important to have a good quality email list in order to do effective email marketing. Here are some tips for building a great email list you can market to: 1. Create a lead magnet and put it on your website Lead magnets are an exchange of value, you give away something valuable on your […]
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I spent last week in Melbourne for Xerocon South and artificial intelligence and automation featured in pretty much every speech and breakout session. Clearly machines will be doing more and more of the mundane work we used to do manually. But what about marketing – can that be automated? To a point. I’ll write more […]
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I’m often asked by accounting firms, “what’s the best way to market my firm online”. My stock answer is, “It depends”. Each firm is different and has a different target market. So the marketing approach should be tailored accordingly. But if I had to name one thing every firm should be doing, it’s email marketing. Why? […]
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In our recent webinar we ran a survey asking the accountants and bookkeepers in attendance how many leads they get from their websites. 57% told us they get no leads from their website! On the other hand, we work with many firms who get several leads from their website every week. Many of these leads become longstanding […]
The only way accountants get new clients is through referrals right? Wrong! Some accounting firms get leads from their website practically every day. And we’re going to show you how. In this free webinar, you’ll hear the exact methods that one Australian firm uses uses to get 16 leads from their website every month. […]
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What is your most precious resource? For most accountants, it’s time. With a full schedule, something has to give and marketing often gets dropped. Sound familiar? Then come along to our webinar where Matt Wilkinson, CEO of BizInk, will show you how to market your firm online in as little as one minute per week. […]
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When you send marketing emails, it’s usual that most people won’t open them. For business-to-business marketing emails, open rates are typically between 10% and 30%. Open rates depend heavily on the quality of your list and the subject line but are unlikely to ever be more than 50%. So any way of getting more people […]
In this post I am going to show you how to use website content to drive a great deal of marketing for very little effort. […]