Angus Ogilvie from Generate Accounting on upselling to clients without overplaying your hand I asked Angus Ogilvie from Generate Accounting in Auckland his one marketing tip for firm owners. He said while client acquisition is important, there are always opportunities within the current client base. So focus on upselling to existing clients. Angus advises against […]
Lisa Sweeting from OBBC on the importance of taking the time to write a marketing strategy Lisa has been running the marketing for O’Brien Accountants & Advisors in Melbourne for almost a decade. Her number one tip for other firms is to take the time to write a marketing strategy, not just talk about it. […]
Vinay Iswar from BetterCo on the importance of Branding I spoke with Vinay Iswar, founder and MD of BetterCo. an accounting firm from Auckland, New Zealand. He feels a strong brand is central to growing an accounting firm. The interview is below and the key points Vinay made were: 1. Stand out in a sea of […]
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Meryl Johnson from Bean Ninjas on why you should niche your marketing Meryl founded Bean Ninjas in 2017 from her kitchen table. It’s now a multi-national, award-winning business, serving 7 and 8-figure eCommerce businesses. I chatted to Meryl and her marketing tip matches what I tell any firm wanting to grow rapidly using marketing: pick […]
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