Paul Gardner on why you should focus your marketing to specific industries I spoke with Paul Gardner from Fresh Accounting, an early partner of Xero in Asia specialising in accounting services, CFO support, and digital transformation. Paul had two marketing tips: number one was the importance of authenticity. For him, understanding our pain points as […]
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Darrin Brown on giving back and providing value as ways of building client relationships I spoke with Darrin Brown from Greenhawk, an accounting firm with 22 employees. Darrin’s number one marketing tip is centred on giving. When he and his business partner started their accounting firm from scratch, they chose to engage in philanthropic activities. […]
Sarah Stein on the value of proactively asking clients for recommendations and reviews I spoke with Sarah Stein of Miss Efficiency, a Xero bookkeeping firm with clients across Australia. Sarah’s number one marketing tip is “ask for referrals and recommendations”. Initially hesitant, she’s now found success by asking clients directly for recommendations. Clients responded positively […]
Miriam Hewson on being authentic and focusing on the value that you bring I spoke with Miriam Hewson from Future Proof Concepts, an accounting firm from Rotorua in the North Island of New Zealand. Miriam emphasised the importance of authenticity as her number one marketing tip for fellow firm owners. Being true to oneself and […]
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Roman Villard on why consistency is key in content creation I asked Roman Villard, founder of Full Send Finance, about his #1 marketing tip. He stressed two key factors for marketing success: consistency and authenticity. He advises content creators to remain consistent in their posting schedules and to stay true to their own message. Also […]
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Izzi Rosenberg from Harris Rosenberg on why you should get to know people online I chatted with Izzi Rosenberg, a chartered accountant from Harris Rosenberg, about his top marketing tip. Izzi highlighted the importance of building personal connections online. He mentioned that people often seek recommendations for accountants online, but they tend to trust those […]
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Leanne Berry from Love Your Numbers on the power of word of mouth referrals I spoke with Leanne Berry from Love Your Numbers and she emphasised that the most effective way to acquire clients is through word of mouth referrals. She believes that when satisfied clients refer others, it serves as a trustworthy endorsement of […]
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Luke Kemeys from Next Advisory on why marketing involves consistency I spoke with Luke Kemeys from Next Advisory and he emphasises the power of consistency in marketing efforts and highlights the long-term investment mindset required for successful marketing. He shares a personal success story of winning a client’s business after staying in touch for two […]
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Jason Andrew from SBO Financial on why you should start sharing your ideas I spoke with Jason Andrew, a Chartered Accountant and the owner of SBO Financial, an outsourced finance and tax business targeting high growth businesses in the digital and creative sectors. Jason’s big marketing tip for firm owners is to start sharing their […]
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