Creativity is overrated

consistency

Consistency beats creativity in marketing Is your marketing regular or occasional with big gaps in between? We see many firms do some good marketing but then get really busy (especially around tax time – your key selling season) and go quiet for months. It’s far better to do something every month, even if it’s not […]

Read More… from Creativity is overrated

Free Q&A session on copywriting for accountants and bookkeepers

Writer

Join me next week for a Q&A session with the talented Liz Farr who will be answering your questions about writing compelling content. Liz is a US CPA and also an accomplished copywriter. As well as creating compelling copy for many of Bizink’s clients, she has also written for Intuit, AICPA and AccountingWEB. Find out […]

Read More… from Free Q&A session on copywriting for accountants and bookkeepers