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Your website is an important part of your marketing strategy, as it markets you 24 hours a day, 7 days a week and showcases your experience, attracts new potential clients, and confirms your reputation. People can find information about you any time they want, from any device they have handy.
Visitors typically come across your website in one of three ways:
This guide explains how to drive more traffic to your website.
Here are some effective ways to attract more visitors to your website.
These are the people who search for accountants using search engines like Google and visit your website by following a link that comes up in the results. The higher your firm is in the search results, the more people will see your website and potentially visit.
Here’s how search engines work:
If someone searches for “Accounting firm for retailers,” you’ll need content on your website that talks about your expertise and services, so the search engine knows you have relevant content to rank. That’s where keywords become more important.
Keywords play an important role in ensuring your website shows up in search results by matching what prospects search for, and what’s on your website.
To find the best keywords for you, it’s important to know what your ideal clients search for. Do they use search phrases that combine ‘accountant’ and the name of your city? Do they look for industry-specific accountants? Do they type in questions like, “How do I save money on my taxes?”
Knowing what keywords your clients use to find you enables you to use those words and phrases in your content, making it more likely you’ll appear in search results.
Some keywords might be overused, making it difficult for you to appear in the top search results. For example, if you live in a big city it will be hard to get noticed if your only keywords are “accountant” and the name of your city. In that case, it might make more sense to narrow it down to your particular area of the city or include other descriptors, such as the industry you work in.
To improve your search results:
It’s more important that you show up in front of the right people than that you show up in front of a lot of people who don’t need your services. Using targeted keywords and phrases for your firm is one way to qualify leads before they visit your website.
If you’re regularly putting out content through social media or newsletters, you have an excellent means of driving traffic to your website as both give you a way to share valuable information with your audience while promoting your business. Visitors who find you through social media or newsletters may be more likely to work with you because they already have a relationship with you through your content.
To use social media to drive traffic to your website:
To use newsletters or email to push traffic to your website:
Referrals are among the best potential clients because someone they trust has already vouched for you. They’re reaching out to you to find out more, and they’re doing so because they need your services.
Rather than waiting and hoping that people in your network will refer you, ask them to do it and make it easy for them to.
These aren’t the only ways you can promote your website online. You could
You don’t have to do a lot to attract more visitors to your accounting website. Taking a few steps to ensure you can be found in search engines, marketing your website through social media and newsletters, and making it easy for people to refer you will draw more traffic to your website.