In the same way you are likely to advocate automation in your clients’ businesses when it comes to accounting, automating your marketing is no different.
Put simply, marketing automation uses smart software to manage your regular marketing activity. These platforms take care of manual, time-consuming and repetitive tasks – things like email marketing, social media posts and responding to requests on your website – so you can focus on other productive tasks in your role.
In this guide, you’ll learn everything you need to know about marketing automation from email marketing to website automation.